Guiding Cultivation Plan - E-Commerce 2023

发布人：ACBSP发布时间：2025-02-10阅读：次

Guiding Cultivation Plan for the E-commerce Major 2023

Major code: 120801

Drafter: Li Dongyang Reviewer: Li Dongyang Guo Yongqi

I. Cultivation Objectives

Facing the needs of social development and contributing to the construction of the sub-central city of Nanyang, this major focuses on aligning with the university's high-level application-oriented positioning and the college's mission of "incorporating Chinese strategic insights, fostering highly skilled business professionals, and contributing to regional socio-economic development." According to the national quality standards for undergraduate business management education and in compliance with the requirements of audit and evaluation, new liberal arts construction, and ACBSP International Business School certification, this program provides undergraduate students with a training framework designed to develop the ability to comprehensively analyze and solve complex problems in e-commerce operations and management. These include areas such as e-commerce digital operation and management, e-commerce data analysis and decision-making, Internet operation planning, e-commerce digital solutions, business data processing and application, Internet promotion, innovation, and entrepreneurship. After graduation, students are equipped to independently establish and manage e-commerce enterprises or contribute to e-commerce operation management, business data analysis, business management, Internet operations, and other related fields in enterprises, institutions, government departments, and other sectors.

Objectives to be achieved by students five years after graduation

Objective 1: Demonstrate a conscious commitment to socialist core values, uphold business ethics and professional standards, foster strong personal qualities, maintain physical and mental well-being, exhibit legal awareness, and embrace social responsibility and patriotism.

Objective 2: Possess the ability to adapt to the dynamic development of the e-commerce industry, integrating expertise in computer information systems and business management to provide systematic solutions for complex problems in e-commerce operations and management.

Objective 3: Exhibit strong planning, organizational, communication, and teamwork skills, both orally and in writing. Maintain robust physical and mental well-being to effectively meet the demands of future work and development.

Objective 4: Grasp cutting-edge trends and interdisciplinary knowledge in the field, foster a global perspective, and cultivate innovative thinking. Demonstrate the ability to utilize the Internet, big data, and other advanced technologies to independently address e-commerce-related challenges, connect with practical scenarios, and solve problems.

Objective 5: Demonstrate lifelong learning capabilities and a commitment to continuous self-improvement. Adapt to the evolving needs of society and industry, and continuously update knowledge through diverse learning channels to achieve professional and technical growth.

II. Academic Duration and Graduation Credit Requirements

(1) Academic Duration

The standard length of study for this program is four years, with a permitted range of 3 to 7 years. Students who exceed the maximum duration without completing graduation requirements will be processed as having concluded their studies.

(2) Graduation Credit Requirements

To graduate, students must successfully complete the required credits for compulsory and elective courses, along with the related practical teaching activities. Students must pass all required assessments and earn a minimum of 150 credits to qualify for graduation.

III. Course Structure and Credit Proportion

Course Types	General Education Courses		Foundation Courses by Major Category		Professional Education Courses			Individualized Education		Total	Practice link
Course Types	Compulsory	Elective	Compulsory	Elective	Compulsory	Comprehensive Practice	Elective	Interdisciplinary Elective	Other Featured Courses	Total	Practice link
Total Class Hours	828+ 3 weeks	160	432	80	432+ 20 weeks	8 weeks	208+ 1 week	16	80	2233+32 weeks	634+ 32 weeks
Total Credits	45.5	10	27	5	38.5	4	14	1	5	150	60.6
Proportion of Total Credits	30%	7%	18%	3%	26%	3%	9%	1%	3%	100%	40%

Note: The practical stage includes experiments, internships, practical training, course design, comprehensive professional training, graduation project (thesis), etc

IV. Course Setting Table

Course Setting Table (1)

Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered
Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	Total	Theory	Practice	Semester Offered
General Studies Platform Course	Required course	23140409010	Marxist Academy	Ideology, Morality, and Rule of Law	3	Examination	2	48	40	8	1
		23130109010	School of Foreign Languages	College English I	3	Examination	4	48	24	24	1
		23150019010	Department of Physical Education	Physical Education I	1	Examination	2	36	0	36	1
		23100309010	Fanli Business School	Advanced Office Software Applications	2	Evaluation	2	32	16	16	1
		23190109010	Division of Student Affairs	Military Theory (MOOC)	2	Evaluation	2	36	36	0	1
		23160109010	Psychological Health Education Center	Psychological Health Education	2	Evaluation	2	32	16	16	1
		23190109020	students ' affairs division	Military skills	2	Evaluation		3 weeks	0	3 weeks	1
		23140519010	Marxist Academy	Situation and Policy 1	0.25	Evaluation	2	8	8	0	1
		23120709010	Marxist Academy	National Security Education	1	Evaluation	2	16	16	0	1
		23170109010	Office of Career and Employment Education Research	Career Planning and Employment Guidance for College Students (MOOC)	1.5	Evaluation	2	24	22	2	2. 6
		23120109010	School of Media	Oral Communication and Applied Writing	2	Evaluation	2	32	32	0	2
		23130209020	School of Foreign Languages	College English II	3	Examination	4	48	24	24	2
		23150029010	Department of Physical Education	Physical Education II	1	Examination	2	36	0	36	2
		23140309010	Marxist Academy	An Overview of Modern Chinese History	3	Evaluation	2	48	40	8	2
		23140529010	Marxist Academy	Situation and Policy II	0.25	Evaluation	2	8	8	0	2
		23130309070	School of Foreign Languages	College English III	2	Examination	2	32	24	8	3
		23150039010	Sports Department	Physical Education III	1	Examination	2	36	0	36	3
		23180109010	Entrepreneurship College	Fundamentals of Innovation and Entrepreneurship	2	Evaluation	2	32	8	24	3/4
		23140539010	Marxist Academy	Situation and Policy III	0.25	Evaluation	2	8	8	0	3
		23150049010	Department of Physical Education	Physical Education IV	1	Examination	2	36	0	36	4
		23140109010	Marxist Academy	Basic Principles of Marxism	3	Examination	2	48	40	8	3
		23140549010	Marxist Academy	Situation and Policy IV	0.25	Evaluation	2	8	8	0	4
		23140609010	Marxist Academy	Introduction to Xi Jinping's Theoretical System of Socialism with Chinese Characteristics for a New Era	3	Examination	2	48	40	8	5
		23140209010	Marxist Academy	Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics	3	Examination	2	48	48	0	4
		23140559010	Marxist Academy	Situation and Policy IV	0.25	Evaluation	2	8	8	0	5
		23140309020	Marxist Academy	Party History/History of Reform and Opening Up	1	Evaluation	2	16	16	0	6
		23140569010	Marxist Academy	Situation and Policy VI	0.25	Evaluation	2	8	8	0	6
		23140579010	Marxist Academy	Situation and Policy VII	0.5	Evaluation	2	16	16	0	7
		23000109010	Dean's office	Labor education	1	Evaluation	4	32	16	16	1～7
			Subtotals		45.5			828+ 3 weeks	522	306+ 3 weeks

Note: In addition to the courses listed in the table above, the general education platform also includes other related courses that may be required by different majors. The corresponding course categories, credits, study semesters, and assessment methods may be selected flexibly based on the talent development objectives and graduation requirements of each major.

Course Setting Table (2)

Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered	Notes
Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	Total	Theory	Practice	Semester Offered	Notes
General Studies Platform Course	Required Course	23090319030	School of Mathematics and Physics	Economic Mathematics I	3	Examination	3	48	48	0	1
		23100108010	Fanli Business School	Management Studies	3	Examination	3	48	38	10	1
		23100308030	Fanli Business School	Introduction to E-commerce	3	Examination	2	48	38	10	1
		23100508600	Fanli Business School	economics	4	Examination	4	64	54	10	2
		23090329030	School of Mathematics and Physics	Economic Mathematics II	3	Examination	3	48	48	0	2
		23100308060	Fanli Business School	Fundamentals of Big Data Technology	3	Examination	3	48	32	16	2
		23100608130	Fanli Business School	statistics	3	Examination	3	48	38	10	3
		23100308040	Fanli Business School	customer relationship management	2	Evaluation	2	32	24	8	4
		23100208010	Fanli Business School	accounting	3	Examination	3	48	38	10	6
		Subtotal (minimum elective credits/hours)			27			432	358	74
	Elective courses	23100308050	Fanli Business School	network marketing	3	Examination	4	48	32	16	2
		23090308010	School of Mathematics and Physics	Probability Theory and Mathematical Statistics (B)	2	Examination	2	32	32	0	3
		23100308020	Fanli Business School	Logic and Critical Thinking	2	Evaluation	2	32	26	6	3
		23100308070	Fanli Business School	enterprise resource planning	2	Evaluation	2	32	20	12	4
		23100308090	Fanli Business School	Aesthetics and Photography	2	Evaluation	2	32	26	6	4
		23100308100	Fanli Business School	Advanced College English I	2	Evaluation	2	32	26	6	5
		23100308010	Fanli Business School	Digital Economics	2	Evaluation	2	32	26	6	6
		23100308110	Fanli Business School	International Logistics	2.5	Evaluation	2	40	30	10	7
		Subtotal (minimum elective credits/hours)			5			80	64	16

Note: If the course is a MOOC, offered online, a hybrid of online and offline formats, integrates theory and practice, involves specialized innovation fusion, or is a school-enterprise cooperation course, it should be indicated in the remarks column.

Course Setting Table (3)

Course Type	Course or Activity Name	Credits
General Studies Platform Optional Course	Public art education (aesthetic education) courses: Eight courses are offered, including "Introduction to Art", "Film and Television Appreciation", "Music Appreciation", "Art Appreciation", "Drama Appreciation", "Dance Appreciation", "Calligraphy Appreciation", and "Opera Appreciation", with 2 credits each. Students must choose one of them as a public elective course during their school years.	2
	Public elective courses: Philosophy, History, and Psychology; Culture, language, and literature; Economics, management, and law; Science (natural sciences); Engineering (natural sciences); Arts and sports, entrepreneurship education courses. The distribution of elective course credits for students upon graduation should not be less than five categories mentioned above, and not less than six credits.	8
	Social practice activities (students participating in social surveys, productive labor, volunteer services, scientific and technological inventions, and work study programs during their studies), subject and professional competitions, scientific and technological academic activities, qualification certification, and other innovative and quality development activities shall be recognized for credits in accordance with the student innovation and skill development credit recognition methods listed in the school document "Nanyang Institute of Technology Innovation Credit and Skill Development Credit Recognition Measures".	8
Subtotals		10

Course Setting Table (4)

Course Type			Course Number	Course Name	Credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered	Notes
Course Type			Course Number	Course Name	Credit	Assessment method	Weekly Hours	Total	Theory	Practice	Semester Offered	Notes
Specialized Education	Required Course		23100307010	Professional Introduction	0.5	Evaluation	2	8	8	0	1
			23100007310	Introduction to Internship	0.5	Evaluation		0.5 weeks		0.5 weeks	2	School-Enterprise Cooperation
			23100307030	Market Research and prediction	2.5	Examination	2	40	30	10	3
			23100307020	New media e-commerce	3	Evaluation	4	48	32	16	3
			23100307040	Data cleaning and visualization	2.5	Evaluation	2	40	30	10	3
			23100307050	E-commerce Product Selection Management	3	Evaluation	2	48	32	16	4
			23100307060	Rural e-commerce	2	Evaluation	2	32	24	8	4
			23100307070	Visual Marketing Design	2	Evaluation	3	32	24	8	4
			23100307080	E-commerce Law and Regulations	3	Examination	3	48	42	6	5
			23100307090	E-commerce data analysis	3	Evaluation	3	48	32	16	5
			23100007330	E-commerce Comprehensive Training 2	1	Evaluation		1 week		1 week	5
			23100007340	Lecture on the Frontiers of E-commerce	0.5	Evaluation		0.5 weeks		0.5 weeks	5	Frontiers of the Disciplines
			23100307100	Supply Chain and Logistics Management	3	Examination	4	48	38	10	6
			23100007350	E-commerce Comprehensive Training 3	2	Evaluation		2 weeks		2 weeks	6	Capstone Course
			23100307110	E-commerce Innovation and Entrepreneurship	2	Evaluation	2	40	20	20	7	Specialized Innovation Fusion
			23100008350	Comprehensive Ability Expansion and Enhancement Training	4	Evaluation		8 weeks		8 weeks	7
			23100008630	Graduation Internship	3	Evaluation		6 weeks		6 weeks	8
			23100008640	Graduation Design (Thesis)	5	Evaluation		10 weeks		10 weeks	8
			Subtotals		42.5			432+ 28 weeks	312	120+ 28 weeks
	Elective courses	New media operation direction	23100307120	Content Marketing Strategies	3	Evaluation	2	48	38	10	3
			23100307130	Analysis and Design of E-commerce System	2.5	Evaluation	2	40	24	16	3
			23100307140	E-commerce Short Video Operations Management.	3	Evaluation	2	48	32	16	4
			23100307150	Fresh E-commerce and Cold Chain Logistics	3	Evaluation	2	48	32	16	4
			23100007320	E-commerce Comprehensive Training 1A	1	Evaluation		1 week		1 week	4
			23100307160	Live streaming e-commerce operation management	3	Evaluation	4	48	32	16	5	University-Industry Collaboration
			23100307170	Business Communication and Negotiation	3	Evaluation	4	48	32	16	5
			23100307180	Analysis of E-commerce Dispute Cases	2	Evaluation	2	32	26	6	6
			23100307190	Comprehensive Training for E-commerce Subject Competitions	2	Evaluation	2	32	16	16	6
			23100307200	Social Media-based E-commerce	2	Evaluation	4	32	16	16	7
			23100307210	Management of New Retail Operations	2	Evaluation	4	32	24	8	7
			Subtotals		14			208+ 1 week	144	64+ 1 week
		Cross border operation direction	23100307220	Cross border e-commerce operation and management	3	Evaluation	2	48	38	10	3
			23100307130	Analysis and Design of E-commerce System	2.5	Evaluation	2	40	24	16	3
			23100307230	Cross border E-commerce Practice	3	Evaluation	4	48	32	16	4
			23100307240	Cross border e-commerce supply chain management	3	Evaluation	4	48	32	16	4
			23100007320	E-commerce Comprehensive Training 1B	1	Evaluation		1 week		1 week	4
			23100307250	Cross cultural Communication and Negotiation (Bilingual)	3	Evaluation	4	48	32	16	5
			23100307260	International Commercial Laws	3	Evaluation	4	48	32	16	5
			23100307180	Analysis of E-commerce Dispute Cases	2	Evaluation	2	32	26	6	6
			23100307190	Comprehensive Training for E-commerce Subject Competitions	2	Evaluation	2	32	16	16	6
			23100307270	Fundamentals and Practices of International Trade	2	Evaluation	4	32	16	16	7
			23100307210	New Retail Operations Management	2	Evaluation	4	32	24	8	7
			Subtotals		14			208+ 1 week	144	64+ 1 week
					56.5			640+ 29 weeks	456	184+ 29 weeks

Course Setting Table (5)

Course Type			Course Code	Course Name	Total Credits	Total Hours	Weekly Hours	Class Hour Allocation			Semester Offered	Notes
Course Type			Course Code	Course Name	Total Credits	Total Hours	Weekly Hours	Total	Theory	Practice	Semester Offered	Notes
Personalized education	Elective courses	Interdisciplinary elective courses	23000106030	Intelligent Civilization	1	Evaluation	2	16	16		4
		Interdisciplinary elective courses	23100102010	Lecture on cutting-edge management issues	1	Evaluation	2	16	16		6
		Other featured courses	23100307280	Fan Li's Business Thought and Business Ethics	2	Evaluation	2	32	26	6	3
			23100307290	Data based operation and management of online stores	3	Evaluation	4	48	32	16	3
			23100307300	Business Intelligence	2	Evaluation	2	32	20	12	4
			23100307310	International Economic and Trade Correspondence (Bilingual)	2.5	Evaluation	2	40	24	16	5
			23100307320	E-commerce Enterprise Management	2.5	Evaluation	2	40	32	8	6
			23100307330	Nanyang's characteristic pillar industry e-commerce	2	Evaluation	2	32	16	16	7
Subtotals					6			96	74	22

Notes:

If courses such as "Introduction to E-Commerce", "E-Commerce Data Analysis", "New Media E-Commerce", "Cross-Border E-Commerce Practice", "E-Commerce Store Data Operations", "Fundamentals of Big Data Technology" have similar work content to students participating in school-enterprise cooperation practice teams, students are permitted to offset the corresponding course credits based on practical scores awarded by the enterprise after the completion of the practice. The primary criteria for evaluating students' practical scores include attendance, work effectiveness, performance evaluation, and other relevant factors.

During their academic years, students who publish research papers or participate in scientific research projects at the provincial level or above may receive credit reductions, as per the school's regulations.

During their academic years, students who obtain qualifications related to their major, such as Assistant E-Commerce Specialist, Online Marketing Specialist, Cross-Border E-Commerce Specialist, Data Analyst, etc., may exchange up to 6 credits for elective courses within their major.

Guiding Cultivation Plan - E-Commerce 2023

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