Guiding Cultivation Plan - E-Commerce 2021

发布人：ACBSP发布时间：2025-02-10阅读：次

Guiding Cultivation Plan for the E-commerce Major 2021

Major code: 120801

Drafter: Li Dongyang Reviewer: Li Dongyang Guo Yongqi

I. Cultivation Objectives

Facing the needs of social development and serving the development of Nanyang as a sub central city, this major focuses on the positioning of the university as a high-level application-oriented university of science and technology. It cultivates application-oriented professionals who have correct social and historical views and values of life, love the motherland, develop morally, intellectually, physically, aesthetically, and industrially, have professional basic knowledge and methods of modern management, e-commerce, big data analysis, and systematically master the relevant technologies and methods of e-commerce digital operation and management, e-commerce data analysis and decision-making, and Internet operation planning, and have strong ability to comprehensively analyze and solve complex problems in e-commerce operation and management, such as e-commerce digital solutions, business data processing and application, Internet promotion, innovation and entrepreneurship. After graduation, students can independently establish and manage e-commerce enterprises or engage in e-commerce operation management, business data analysis, business management, Internet operation and other work in enterprises, institutions, government departments and other units.

Objectives to be achieved by students five years after graduation

Objective 1: Demonstrate a conscious commitment to socialist core values, uphold business ethics and professional standards, foster strong personal qualities, maintain physical and mental well-being, exhibit legal awareness, and embrace social responsibility and patriotism.

Objective 2: Possess the ability to adapt to the dynamic development of the e-commerce industry, integrating expertise in computer information systems and business management to provide systematic solutions for complex problems in e-commerce operations and management.

Objective 3: Exhibit strong planning, organizational, communication, and teamwork skills, both orally and in writing. Maintain robust physical and mental well-being to effectively meet the demands of future work and development.

Objective 4: Grasp cutting-edge trends and interdisciplinary knowledge in the field, foster a global perspective, and cultivate innovative thinking. Demonstrate the ability to utilize the Internet, big data, and other advanced technologies to independently address e-commerce-related challenges, connect with practical scenarios, and solve problems.

Objective 5: Demonstrate lifelong learning capabilities and a commitment to continuous self-improvement. Adapt to the evolving needs of society and industry, and continuously update knowledge through diverse learning channels to achieve professional and technical growth.

II. Academic Duration and Graduation Credit Requirements

(1) Academic Duration

The standard duration of the academic program is 4 years (2 years for upgrading from vocational school to undergraduate studies), with a flexible education system applied within the 4-year framework. However, the study duration should not be shorter than 3 years and should generally not exceed 8 years. Students who do not graduate within the maximum allowable study period will be treated as having completed the program. Students who have successfully completed the required courses and credit requirements stipulated by the program and have passed the assessments are eligible for graduation.

(2) Graduation Credit Requirements

To graduate, students must successfully complete the required credits for compulsory and elective courses, along with the related practical teaching activities. Students must pass all required assessments and earn a minimum of 158 credits to qualify for graduation.

III. Course Structure and Credit Proportion

Course Types	General Education Courses	General Education Elective Courses	Major-specific Courses	Professional Development Courses	Total	Including: Laboratory, Internship, Practical Traing, Course Design, Comprehensive Professional Training, Graduation Design (Thesis), and Other Practical Components
Course Types	Compulsory	Elective	Compulsory	Elective	Total
Total Class Hours	908+2 weeks	128+4 weeks	872+26 weeks	432+2 weeks	2340+34 weeks	672+34 weeks
Total Credits	50.5	10	68.5	29	158	53
Proportion of Total Credits	31.96%	6.33%	43.35%	18.35%	100%	33.54%

Note: The 144 hours of physical education in the practical stage are counted as 4 credits; the 8-week comprehensive professional training is calculated as 4 credits; social practice for 4 weeks is counted as 2 credits; the graduation internship, lasting 6 weeks, is calculated as 3 credits; the graduation thesis, taking 10 weeks, is calculated as 5 credits.

IV. Course Setting Table

Course Setting Table (1)

Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered
Course Type		Course Code	Department offering courses	Course Name	Credit	Assessment method	Weekly Hours	total	theory	practice	Semester Offered
General Studies Platform Course	Required course	2114040901	Marxist Academy	Ideology, Morality, and Rule of Law	3	Evaluation	2	48	32	16	1
		2114051901	Marxist Academy	Situation and Policy 1	0.25	Evaluation	2	8	8	0	1
		2110030901	Fanli Business School	Advanced Office Software Applications	2	examination	2	32	22	10	1
		2119010902	Division of Student Affairs	Military skills	2	Evaluation		2 weeks	0	2 weeks	1
		2119010901	Division of Student Affairs	Military theory	2	Evaluation	2	36	36	0	1
		2115001901	Department of Physical Education	Physical Education I	1	examination	2	36	0	36	1
		2113010901	School of Foreign Languages	College English I	3	examination	4	48	24	24	1
		2116010901	Psychological Health Education core	Psychological Health Education for College Students	2	Evaluation	2	32	16	16	1
		2112050901	School of Media	National Security Education	1	Evaluation	2	16	16	0	1
		2109031903	School of Mathematics and Physics	Economic Mathematics I	3	examination	3	48	48	0	1
		2100010901	Dean's office	Labor education	1	Evaluation	2	32	16	16	1-7
		2114030901	Marxist Academy	Outline of Modern Chinese History	3	Evaluation	2	48	32	16	2
		2114052901	Marxist Academy	Situation and Policy 2	0.25	Evaluation	2	8	8	0	2
		2115002901	Department of Physical Education	Physical Education II	1	examination	2	36	0	36	2
		2113020902	School of Foreign Languages	College English II	3	examination	4	48	24	24	2
		2117010901	Employment Education Teaching and Research Office	Career Planning and Employment Guidance for College Students 1	1	Evaluation	2	16	14	2	2
		2109032903	School of Mathematics and Physics	Economic Mathematics II	3	examination	3	48	48	0	2
		2114010901	Marxist Academy	Basic Principles of Marxism	3	examination	2	48	32	16	3
		2114053901	Marxist Academy	Situation and Policy 3	0.25	Evaluation	2	8	8	0	3
		2115003901	Department of Physical Education	Physical Education III	1	examination	2	36	0	36	3
		2113030903	School of Foreign Languages	College English III	2	examination	2	32	24	8	3
		2118010901	Entrepreneurship College	Fundamentals of Innovation and Entrepreneurship Education	2	Evaluation	2	32	8	24	3-4
		2113030926	School of Foreign Languages	cross-cultural communication	2	Evaluation	2	32	24	8	4
		2114020901	Marxist Academy	Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics	5	Evaluation	4	80	64	16	4
		2114054901	Marxist Academy	Situation and Policy 4	0.25	Evaluation	2	8	8	0	4
		2115004901	Department of Physical Education	Physical Education IV	1	examination	2	36	0	36	4
		2114030903	Marxist Academy	History of Reform and Opening Up	1	Evaluation	2	16	16	0	5
		2114055901	Marxist Academy	Situation and Policy 5	0.25	Evaluation	2	8	8	0	5
		2114056901	Marxist Academy	Situation and Policy 6	0.25	Evaluation	2	8	8	0	6
		2117010901	Employment Education Teaching and Research Office	Career Planning and Employment Guidance for College Students 2	0.5	Evaluation	2	8	6	2	6
		2114057901	Marxist Academy	Situation and Policy 7	0.5	Evaluation	2	16	16	0	7
		Subtotals			50.5		908+2 weeks		566	342+2 weeks

Course Setting Table (2)

Course Type		Course or activity name	Credit
General Studies Platform Optional Course	Restricted Elective Courses	Public art education (aesthetic education) courses: Eight courses are offered, including "Introduction to Art", "Film and Television Appreciation", "Music Appreciation", "Art Appreciation", "Drama Appreciation", "Dance Appreciation", "Calligraphy Appreciation", and "Opera Appreciation", with 2 credits each. Students must take one of these courses as a public elective course during their school years.	2
	Elective Courses	Public elective courses: Philosophy, History, and Psychology; Culture, language, and literature; Economics, management, and law; Science (natural sciences); Engineering (natural sciences); Arts and sports, entrepreneurship education courses. The distribution of elective course credits for students upon graduation should not be less than five categories mentioned above, and not less than six credits.	8
		Social practice activities (students participating in social surveys, productive labor, volunteer services, scientific and technological inventions, and work study programs during their studies), subject and professional competitions, scientific and technological academic activities, qualification certification, and other innovative and quality development activities shall be recognized for credits in accordance with the student innovation and skill development credit recognition methods listed in the school document "Nanyang Institute of Technology Innovation Credit and Skill Development Credit Recognition Measures".
Subtotals			10

Course Setting Table (3)

Course Type		Course Number	Course Name	Credit	Assessment method	Weekly hours	Class hour allocation			Semester Offered
Course Type		Course Number	Course Name	Credit	Assessment method	Weekly hours	Total	Theory	Practice	Semester Offered
Professional platform courses	Required course	2110030801	Professional Introduction	0.5	Evaluation	2	8	8	0	1
		2110010801	Management Studies	3	Evaluation	3	48	38	10	1
		2110030803	Introduction to E-commerce	3	examination	2	48	38	10	1
		2110030804	economics	4	examination	3	64	54	10	2
		2110030805	network marketing	3	examination	4	48	32	16	2
		2110030806	Fundamentals of Big Data Technology	3	examination	3	48	32	16	2
		2110000831	Get to know the internship	0.5	Evaluation		0.5 weeks		0.5 weeks	2
		2110030807	Market Research and prediction	2.5	examination	2	40	30	10	3
		2109030903	Probability Theory and Mathematical Statistics B	3	examination	3	48	48	0	3
		2110030808	Database management	2.5	Evaluation	3	40	30	10	3
		2110030809	statistics	2.5	examination	2	40	40	0	4
		2110000832	Practical Training of Statistical Software Application	1	Evaluation		1 week		1 week	4
		2110030810	electronic payment	2.5	Evaluation	2	40	30	10	4
		2110030811	E-commerce Innovation and Entrepreneurship	2.5	Evaluation	2	40	20	20	4
		2110030812	Data cleaning and visualization	2.5	Evaluation	2	40	30	10	4
		2110030813	management operational research	3	examination	3	48	38	10	5
		2110030814	Supply Chain and Logistics Management	3	examination	4	48	38	10	5
		2110030815	E-commerce laws and regulations	3	examination	3	48	42	6	5
		2110030816	E-commerce data analysis	3	Evaluation	3	48	32	16	5
		2110030817	E-commerce Security	2.5	Evaluation	2	40	30	10	6
		2110030818	accounting	3	examination	4	48	38	10	6
		2110000833	Lecture on the Frontiers of E-commerce	0.5	Evaluation		0.5 weeks		0.5 weeks	6
		2110030819	E-commerce Management	2.5	Evaluation	2	40	30	10	7
		2110000835	Comprehensive Ability Expansion and Enhancement Training	4	Evaluation		8 weeks		8 weeks	7
		2110000836	Graduation Internship	3	Evaluation		6 weeks		6 weeks	8
		2110000837	Graduation Design (Thesis)	5	Evaluation		10 weeks		10 weeks	8
Subtotals				68.5			872+26 weeks	678	194+26 weeks

Course Setting Table (4)

Course Type		Course Number	Course Name	Credit	Weekly hours	Assessment mode	Class hour allocation			Semester Offered
Course Type		Course Number	Course Name	Credit	Weekly hours	Assessment mode	Total	Theory	Practice	Semester Offered
Specialization course	Operations Management Module	2110030701	Data based operation and management of online stores	3	4	Evaluation	48	12	36	3
		2110000731	Online store promotion training	1		Evaluation	1 week		1 week	3
		2110030702	E-commerce copywriting	2.5	2	Evaluation	40	30	10	3
		2110030703	E-commerce Visual Marketing Design	3	4	Evaluation	48	32	16	4
		2110000732	Photoshop Application Training	1		Evaluation	1 week		1 week	4
		2110030704	customer relationship management	2	2	Evaluation	32	24	8	4
		2110030705	New media e-commerce	3	4	Evaluation	48	32	16	5
		2110030706	Fundamentals and Practices of Cross border E-commerce	3	4	Evaluation	48	32	16	5
		2110030707	Rural e-commerce	3	4	Evaluation	48	32	16	6
		2110030708	Social e-commerce	3	4	Evaluation	48	32	16	6
		2110030709	New Retail Operations Management	2.5	2	Evaluation	40	32	8	7
		2110030710	International Logistics	2.5	2	Evaluation	40	30	10	7
		Subtotal (minimum elective credits/hours)		21			304+2 weeks	192	112+2 weeks
	E-commerce Integration Module Comprehensive close model block	2110030711	business ethics	2	2	Evaluation	32	26	6	3
		2110060714	Fan Li's business philosophy	1	2	Evaluation	16	16	0	3
		2110030725	enterprise resource planning	1	2	Evaluation	16	10	6	3
		2110030713	portfolio investment	2	2	Evaluation	32	26	6	3
		2110030714	Logic and Critical Thinking	2	2	Evaluation	32	26	6	3
		2110030715	Aesthetics and Photography	2	2	Evaluation	32	26	6	4
		2110030716	Analysis of E-commerce Dispute Cases	2	2	Evaluation	32	26	6	4
		2110030717	Commodity procurement management	2	2	Evaluation	32	26	6	4
		2110030724	Business Communication and Negotiation	2	2	Evaluation	32	26	6	5
		2110030719	International trade documents	2	2	Evaluation	32	26	6	5
		2110030720	Advanced College English I	2	2	Evaluation	32	26	6	5
		2110030721	E-commerce short video production	2	2	Evaluation	32	26	6	6
		2110030722	International Payment and Finance	2	2	Evaluation	32	26	6	6
		2110030723	Fresh e-commerce and cold chain logistics	2	2	Evaluation	32	26	6	6
		Subtotal (minimum elective credits/hours)		8			128	104	24

Notes:

1 If courses such as Aesthetics and Photography, E-commerce Visual Marketing Design, E-commerce Data Analysis, New Media E-commerce, Cross border E-commerce Fundamentals and Practices, Online Store Data Operation, Big Data Technology Fundamentals, and Introduction to E-commerce are similar to the work content of students participating in school enterprise cooperation practice teams, students are allowed to offset the corresponding course credits with the practical scores given by the enterprise after the practice is completed. The main basis for evaluating students' practical scores is their attendance, work effectiveness, performance evaluation, etc.

2 Students who publish research papers or apply for national majors during their school years can receive a certain amount of credit reduction, which shall be implemented in accordance with the school's regulations.

3 During their school years, students who obtain professional qualifications such as assistant e-commerce specialist, online marketing specialist, cross-border e-commerce specialist, and data analyst can exchange up to 6 credits for elective courses in their major.

Guiding Cultivation Plan - E-Commerce 2021

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