Guiding Cultivation Plan - E-Commerce 2018

发布人：ACBSP发布时间：2025-02-10阅读：次

Guiding Cultivation Plan for the E-commerce Major 2018

Major code: 120801

Drafter: Li Dongyang Reviewer: Li Dongyang Guo Yongqi

I. Cultivation Objectives

The cultivation objectives of this major encompass two directions: Operations Management and Cross-Border E-commerce.

1. Cultivation objectives of Operations Management direction: the Operations Management direction mainly aims to train application-oriented and composite e-commerce professionals with firm political direction, social responsibility, good professional ethics and certain humanities and social sciences cultivation, with basic knowledge and concepts of modern management, Internet economy, network marketing and e-commerce, proficient in e-commerce organization and operation, supply chain and logistics management and strong abilities in online store operation, e-commerce visual marketing design, e-commerce data analysis, network promotion and Internet application. Employment direction: Graduates are suitable for positions in e-commerce management, e-commerce platform operation, online promotion and marketing, e-commerce visual design, and other related fields.

2. Cultivation objectives of Cross-Border E-commerce direction: Cross-Border E-commerce direction mainly aims to cultivate application-oriented and composite Cross-Border E-commerce professionals with firm political direction, social responsibility, good professional ethics and certain humanities and social sciences cultivation, with basic knowledge and concepts of modern management, Internet economy, network promotion and e-commerce, proficient in international trade practices, cross-border e-commerce transactions, international trade correspondence and other basic knowledge, and strong capabilities in cross-border e-commerce platform operation, English communication and writing, e-commerce data analysis and other capabilities. Employment direction: Graduates are suitable for working in foreign-related enterprises, institutions, and government departments in cross-border e-commerce, cross-border online marketing, foreign-related trade, and other related fields.

Objectives to be achieved by students five years after graduation

Objective 1: Demonstrate strong personal qualities, high professional ethics, and a strong sense of social responsibility, while exhibiting teamwork spirit, effective communication skills, and leadership capabilities.

Objective 2: Acquire the ability to operate and manage e-commerce enterprises, demonstrate familiarity with the Internet economy and emerging trends in e-commerce development, and develop the capability to manage business risks effectively.

Objective 3: Build a strong theoretical foundation in international trade, acquire specialized cross-border e-commerce operational skills, and demonstrate proficiency in utilizing various platforms for enterprise cross-border business operations.

Objective 4: Develop strong abilities to leverage information technology for strategic planning, effective promotion, efficient implementation, and comprehensive management.

Objective 5: Cultivate lifelong learning abilities and a proactive self-improvement mindset, possess a global perspective, and demonstrate adaptability to dynamic social environments.

II. Academic Duration and Graduation Credit Requirements

(1) Academic Duration

The basic education system is 4 years (2 years for upgrading from vocational school to undergraduate school), and a flexible education system can be implemented on the basis of the 4-year education system, but the general study period is not less than 3 years and not more than 7 years. Students who have completed the courses and credit requirements stipulated in the professional training program, passed the assessment, are allowed to graduate.

(2) Graduation Credit Requirements

This major requires students to complete the required credits for compulsory courses, elective courses, and all practical teaching activities, pass the exams, and obtain a total of 159.5 credits (77.5 credits for upgrading from vocational to undergraduate) through the defense of their graduation thesis, in order to be eligible for graduation.

III. Course Structure and Credit Proportion

Course Types	General Education Courses	Professional platform courses	Specialized Track Courses	Competency Development Courses	Total	Including: Laboratory, Internship, Practical Traing, Course Design, Comprehensive Professional Training, Graduation Design (Thesis), and Other Practical Components
Course Types	Compulsory	Compulsory	Elective	Elective	Total
Total Class Hours	766+2 weeks	936+3.5 weeks	368+28 weeks	136+4 weeks	2206+37.5 weeks	532+37.5 weeks
Total Credits	42.5	61	46.5	9.5	159.5	59.37
Proportion of Total Credits	26.64%	38.24%	29.15%	5.95%	100%	37.22%

IV. Course Setting Table

Course Setting Table (1)

Course Type		Course Code	Course Name	credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered
Course Type		Course Code	Course Name	credit	Assessment method	Weekly Hours	total	theory	practice
General Education Platform Course	Required course	1201109010	Ideological and Moral Cultivation and Legal Basis	3	Evaluation	2	48	32	16	1
		0501619010	College English I	4	examination	4	64	48	16	1
		0604109010	University Computer Fundamentals A	2	examination	2	32	22	10	1
		1206609020	military training	2	Evaluation		2 weeks	0	2 weeks	1
		1206609010	Military Theory (MOOC)	1	Evaluation		16	16	0	1
		1101619010	Physical Education I	0.8	examination	2	24	0	24	1
		5201209010	Psychological Health Education	2	Evaluation	2	32	16	16	1
		1101619011	Sports Club I	0.2	Evaluation	2	6	0	6	1
		1201809020	Situation and Policy	2	Evaluation	2	70	70	0	1--7
		3201609010	Career Planning and Employment Guidance for College Students (MOOC)	1.5	Evaluation	2	24	12	12	2. 6
		1203809010	Outline of Modern Chinese History (MOOC)	3	Evaluation	2	48	32	16	2
		1101629010	Physical Education II	0.8	examination	2	32	0	32	2
		0501629020	College English II	4	examination	4	64	48	16	2
		1101629011	Sports Club II	0.2	Evaluation	2	6	0	6	2
		1202809010	Introduction to Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics	5	Evaluation	4	80	64	16	3
		1101639010	Physical Education III	0.8	examination	2	32	0	32	3
		0513619040	Business English I	2	examination	2	32	24	8	3
		1101639011	Sports Club III	0.2	Evaluation	2	6	0	6	3
		4607809060	Fundamentals of Innovation and Entrepreneurship Education	2	Evaluation	2	32	32	0	3/4
		1202809020	Basic Principles of Marxism	3	examination	2	48	32	16	4
		1101649010	Physical Education IV	0.8	examination	2	32	0	32	4
		0513629070	Business English II	2	examination	2	32	24	8	4
		1101649011	Sports Club IV	0.2	Evaluation	2	6	0	6	4
		Subtotals		42.5		766+2 weeks		472	294+2 weeks

Course Setting Table (2)

Course Type		Course Code	Course Name	credit	Assessment method	Weekly Hours	Class hour allocation			Semester Offered
Course Type		Course Code	Course Name	credit	Assessment method	Weekly Hours	total	theory	practice	Semester Offered
Professional platform courses	Required course	0305808010	Professional Introduction	0.5	Evaluation	1	8	8		1
		0305808020	Management Studies	3	examination	4	48	38	10	1
		1001618010	Economic Mathematics C Ⅰ	3	examination	4	48	48		1
		0305808030	Principles of Economics	3	examination	4	48	48		2
		1001628010	Economic Mathematics C Ⅱ	3	examination	4	48	48		2
		0305808040	Introduction to E-commerce	2.5	examination	3	40	30	10	2
		0305808050	marketing management	3	examination	3	48	38	10	2
		0300808310	Practical training for cultivating logical thinking ability	0.5	Evaluation	0.5 weeks			0.5 weeks	2
		0305808060	Management communication	3	examination	4	48	38	10	3
		1002109010	Probability Theory and Mathematical Statistics	2	Evaluation	2	32	28	4	3
		0305808070	Consumer Behavior Studies	2.5	examination	3	40	32	8	3
		0305808080	Network Economics	2.5	examination	3	40	40	0	3
		0305808090	E-commerce laws and regulations	2.5	examination	3	40	32	8	4
		0305808100	network marketing	3	examination	2	48	32	16	4
		0305808110	Internet Finance Theory and Practice	2	Evaluation	3	32	22	10	4
		0305808120	Applied Statistics	2.5	examination	3	40	32	8	4
		0300808320	Practical Training on the Application of Online Marketing Tools	0.5	Evaluation	0.5 weeks			0.5 weeks	4
		0305808130	accounting	3	examination	3	48	38	10	5
		0305808140	Visual Marketing Design	3	Evaluation	2	48	32	16	5
		0305808150	Supply Chain and Logistics Management	3	examination	2	48	32	16	5
		0305808160	Web Design and Production	2.5	Evaluation	4	40	30	10	5
		0300808330	business etiquette	0.5	Evaluation	0.5 weeks			0.5 weeks	5
		0300808340	Comprehensive Training of Visual Marketing	1 week	Evaluation	1 week			1 week	5
		0305808170	customer relationship management	2	examination	2	32	28	4	6
		0305808180	Principles of Database Systems	2.5	Evaluation	4	40	30	10	6
		0305808190	Bulk commodity e-commerce	2	Evaluation	2	32	28	4	6
		0300808360	Industrial development and the forefront of e-commerce	0.5	Evaluation	0.5 weeks			0.5 weeks	6
		0305808200	E-commerce services	2.5	examination	3	40	30	10	7
		0300808350	Thesis guidance	0.5	Evaluation	0.5 weeks			0.5 weeks	7
Subtotals				61			936+3.5 weeks	762	174+3.5 weeks

Course Setting Table (3)

Course Type		Course Code	Course Name	credit	Weekly Hours	assessment mode	Class hour allocation			Semester Offered
Course Type		Course Code	Course Name	credit	Weekly Hours	assessment mode	total	theory	practice	Semester Offered
Specialization-Specific Elective Courses	Restricted Electives in Operations Management	0300807310	Introduction to Internship	0.5	0.5 weeks	Evaluation	0.5 weeks		0.5 weeks	2
		0305807010	Online store operation	3	3	Evaluation	48	24	24	4
		0305807020	E-commerce Organization and Operation	3	3	examination	48	40	8	4
		0305807030	E-commerce Enterprise Management	2.5	3	examination	40	32	8	5
		0305807040	mobile electronic commerce	2.5	3	Evaluation	40	30	10	5
		0305807070	Case Study of E-commerce	2	2	Evaluation	32	28	4	6
		0305807050	E-commerce data analysis	2	2	examination	32	16	16	6
		0300807320	E-commerce Customer Service Training	0.5	0.5 weeks	Evaluation	0.5 weeks		0.5 weeks	6
		0305807060	Brand Management and Innovation	2	2	Evaluation	32	28	4	7
		0300807330	Comprehensive Operation Training of E-commerce Omnichannel	3	3 weeks	Evaluation	3 weeks		3 weeks	7
	Restricted Electives in Cross-Border E-commerce	0300807310	Introduction to Internship	0.5	0.5 weeks	Evaluation	0.5 weeks		0.5 weeks	2
		0305807070	International trade theory and practice	3	3	examination	48	32	16	4
		0305807080	Cross border E-commerce Professional English	2.5	2	examine	40	32	8	4
		0305807090	Fundamentals and Practices of Cross border E-commerce	3	3	Evaluation	48	32	16	5
		0305807100	International Economic and Trade Correspondence (Bilingual)	2.5	3	examination	40	30	10	5
		0300807340	Cross border E-commerce Training	0.5	0.5 weeks	Evaluation	0.5 weeks		0.5 weeks	5
		0305807110	National E-commerce	2	2	Evaluation	32	28	4	6
		0305807120	E-commerce data analysis	2	2	examination	32	16	16	6
		0305807130	Cross cultural Communication and Negotiation (Bilingual)	2	3	examination	32	28	4	7
		0300807350	Cross border E-commerce Comprehensive Training	3	3 weeks	Evaluation	3 weeks		3 weeks	7
	Restricted Elective Course	0300807360	Innovation and entrepreneurship project training	4	Choose one out of three	Evaluation	8 weeks		8 weeks	7
		0300807370	Comprehensive training for adapting to vocational positions
		0300807380	Expand and enhance course training
		0300807390	Graduation Internship	6		Evaluation	6 weeks		6 weeks	8
		0300807400	Graduation Design (Thesis)	10		Evaluation	10 weeks		10 weeks	8
		Operation management module	Subtotals	40.5			272+28 weeks	198	74+28 weeks
		Cross border e-commerce module	Subtotals	40.5			272+28 weeks	198	74+28 weeks
	General Elective Course	0305807150	Analysis of E-commerce Dispute Cases	2	2	Evaluation	32	32	Select at least 2 credits	4
		0305807160	international finance	2	2	Evaluation	32	32		4
		0305807170	network technique	2	2	Evaluation	32	32		4
		0305807180	Fundamentals of Aesthetics and Photography	2	2	Evaluation	32	24		4
		0305807190	Micro video production and editing	2	3	Evaluation	32	32	Select at least 2 credits	5
		0305807200	E-commerce System Analysis and Design	2	2	Evaluation	32	32		5
		0305807210	International trade documents	2	2	Evaluation	32	32		5
		0305807220	Program Design	2	2	Evaluation	32	32	Select at least 2 credits	6
		0305807230	E-commerce Security	2	2	Evaluation	32	32		6
		0305807240	Nanyang's characteristic pillar industry e-commerce	2	2	Evaluation	32	16		6
		0305807250	International Commercial Law	2	2	Evaluation	32	28		6
			Subtotals	6	Select at least 6 points
		total

Course Setting Table (4)

Course Type		Course or activity name	credit
Competency Development Course	Restricted course selection	Social Practice: Each undergraduate student should participate in social practice activities such as social surveys, productive labor, volunteer service, scientific and technological inventions, and work study programs for a total of no less than 4 weeks during their semester. Among them, each student is required to participate in at least one social survey and write a survey report during the semester. As a public limited elective course. This activity is organized and implemented by the school's Youth League Committee	1
		Public art education: Eight courses are offered, including "Introduction to Art", "Film and Television Appreciation", "Music Appreciation", "Art Appreciation", "Drama Appreciation", "Dance Appreciation", "Calligraphy Appreciation", and "Opera Appreciation", with 2 credits each. Students must choose one of these courses as a public elective course during their school years.	2
	General Elective Course	More than 4 academic lectures in various humanities, social sciences, and natural sciences will earn 0.5 credits	0.5
		Public elective courses: Philosophy, History, and Psychology; Culture, language, and literature; Economics, management, and law; Science (natural sciences); Engineering (natural sciences); Arts and sports, entrepreneurship education courses. The distribution of elective course credits for students upon graduation should not be less than five categories mentioned above, and not less than six credits.	6
		Innovation and quality development activities such as subject competitions, scientific and technological academic activities, and qualification certification shall be recognized for credits in accordance with the student innovation and skill development credit recognition methods listed in the school's document "Nanyang Institute of Technology Innovation Credit and Skill Development Credit Recognition Measures".
Subtotals			9.5

Notes:

1 If courses such as Fundamentals of Aesthetics and Photography, E-Commerce Visual Marketing Design, Web Production, Mobile E-Commerce Fundamentals and Practice, Internet Copywriting Design, Online Store Operation Fundamentals and Practice, Cross border E-Commerce Fundamentals and Practice, Basic Accounting, Introduction to E-Commerce, and E-Commerce Data Analysis are similar to the work content of students participating in the school enterprise cooperation practice team, students are allowed to offset the corresponding course credits with the practice scores given by the enterprise after the practice. The main basis for evaluating students' practice scores is student attendance, work effect, performance evaluation, etc.

2 The credits for courses such as "Marketing", "Online Marketing", "Fundamentals and Practices of Online Store Operations", and "Fundamentals and Practices of Mobile E-commerce" allow students to offset their scores by participating in subject competitions both on and off campus.

3 Students who publish research papers or apply for national majors during their school years can receive a certain amount of credit reduction, which shall be implemented in accordance with the school's regulations.

4 During their school years, students who obtain professional qualifications such as assistant e-commerce specialist, online marketing specialist, and cross-border e-commerce specialist can exchange up to 6 credits for elective courses in their major.

Guiding Cultivation Plan - E-Commerce 2018

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