Guiding Cultivation Plan for the Marketing Major 2021
Major Code: 120202
Drafter: Fan Zhiyong Reviewer: Fan Zhiyong and Guo Yongqi
I. Cultivation Objectives
The Marketing major, in line with the university's positioning as a high-level applied technology university, is based on the national quality standards for undergraduate teaching in business management. It meets the requirements of accreditation and new liberal arts construction. It aims to cultivate talents who meet the needs of national and local economic and social development. Graduates will be well-rounded individuals who develop morally, intellectually, physically, aesthetically, and through labor. They will possess basic literacy in management, economics, law, and humanities. Graduates will master modern market management and economic management theories, able to have international vision, innovation and entrepreneurship consciousness, Internet thinking, team spirit, as well as market research and development, big data analysis and application, marketing planning and management, business communication and cooperation and other abilities, can be engaged in marketing management in enterprises and public institutions and government departments, to deal with complex marketing problems of interdisciplinary, applied, innovative marketing management talents.
Objectives to be achieved by students five years after graduation
Objective 1: To fulfill and undertake the social obligations and responsibilities of managers in marketing and related fields, proactively enhance and demonstrate their commitment to social service, social ethics, humanities and scientific literacy, as well as professional ethics in modern management.
Objective 2: To adapt to the needs of social development and market economy construction, comprehensively apply modern and traditional Chinese excellent economic management theories and marketing management expertise, judge, analyze, and research phenomena and issues in the field of marketing, propose corresponding countermeasures and suggestions, and formulate solutions.
Objective 3: To apply professional abilities such as market research and analysis, marketing planning and strategy formulation, market management and market development, data analysis, and business model innovation to study and solve complex marketing problems in the context of multidisciplinary integration in marketing and related fields, including marketing management, market analysis, and market development, and become a marketing planning and management talent.
Objective 4: To possess strong language and written expression, business communication, interpersonal communication and organizational management skills, take the initiative to develop a sense of teamwork, team spirit, Internet thinking, global awareness and international vision to carry out cross-field team management and research work, and adapt to cross-cultural work environment.
Objective 5: To have innovation and entrepreneurial spirit, lifelong learning ability, initiative to expand personal knowledge and ability, adapt to the rapidly changing social environment, pursue new career opportunities and make contributions in different positions while achieving continuous personal development.
II. Academic Requirements for Program Completion
(1) Program duration
Flexible academic period, generally 4 years, with a flexible range of no less than 3 years and no more than 7 years. Students who fail to graduate within the maximum allowed study duration will be considered as having completed their studies without obtaining a degree.
(2) Graduation Credit Requirements
Students are required to complete the required credits of compulsory courses, elective courses, and all practical teaching links, pass the examinations, and obtain a total of 160 credits to be allowed to graduate.
III. Course Structure and Credit Distribution
Course Types | General Education Courses | Professional Platform Course | Specialized Course | Total | Practical Components |
Required | Elective | Required | Elective |
Hours | 972+2 weeks | 128+4 weeks | 896+17.5 weeks | 368+11 weeks | 2364+34.5 weeks | 584+34.5 weeks |
Credits | 54.5 | 10 | 65.5 | 30 | 160 | 52 |
Proportion of Total Credits | 34.06% | 6.25% | 40.94% | 18.75% | 100% | 32.5% |
Note: Practical activities include experiments, internships, training, course design, comprehensive professional training, graduation design (thesis), etc.
IV. Course Setting Table
Course Setting Table (1)
Course Type | Course Code | Course Name | Total Credits | Total Hours | Recommended Semester |
|
|
General Studies Platform Course | Compulsory Course | 2114040901 | Ideological and Moral Cultivation and Legal Foundations | 3 | 48 | 1 |
|
2114051901 | Current Affairs and Policy 1 | 0.25 | 8 | 1 |
|
2110030901 | Advanced Office Software Application | 2 | 32 | 1 |
|
2119010902 | Military Training | 2 | 2weeks | 1 |
|
2119010901 | Military Theory | 2 | 36 | 1 |
|
2115001901 | Physical Education I | 1 | 36 | 1 |
|
2113010901 | College English I | 3 | 48 | 1 |
|
2116010901 | College Student Mental Health Education | 2 | 32 | 1 |
|
2112050901 | National Security Education | 1 | 16 | 1 |
|
2109031903 | Economic Mathematics I | 3 | 48 | 1 |
|
2100010901 | Labor Education | 1 | 32 | 1-7 |
|
2114030901 | Outline of Chinese Modern History | 3 | 48 | 2 |
|
2114052901 | Current Affairs and Policy 2 | 0.25 | 8 | 2 |
|
2115002901 | Physical Education II | 1 | 36 | 2 |
|
2113020902 | College English II | 3 | 48 | 2 |
|
2117010901 | Career Planning and Employment Guidance for College Students 1 | 1 | 16 | 2 |
|
2109032903 | Economic Mathematics II | 3 | 48 | 2 |
|
2109030903 | Linear Algebra A | 2 | 32 | 2 |
|
2114010901 | Basic Principles of Marxism | 3 | 48 | 3 |
|
2114053901 | Current Affairs and Policy 3 | 0.25 | 8 | 3 |
|
2115003901 | Physical Education III | 1 | 36 | 3 |
|
2113030903 | College English III | 2 | 32 | 3 |
|
2109030801 | Probability and Statistics A | 2 | 32 | 3 |
|
2118010901 | Basic Entrepreneurship Education | 2 | 32 | 3/4 |
|
2114020901 | Mao Zedong Thought and the Theoretical System of Socialism with Chinese Characteristics | 5 | 80 | 4 |
|
2114054901 | Current Affairs and Policy 4 | 0.25 | 8 | 4 |
|
2115004901 | Physical Education IV | 1 | 36 | 4 |
|
2113030922 | Advanced College English II | 2 | 32 | 4 |
|
2114030903 | History of Reform and Opening Up | 1 | 16 | 5 |
|
2114055901 | Current Affairs and Policy 5 | 0.25 | 8 | 5 |
|
2114056901 | Current Affairs and Policy 6 | 0.25 | 8 | 6 |
|
2117010901 | Career Planning and Employment Guidance for College Students 2 | 0.5 | 8 | 6 |
|
2114057901 | Current Affairs and Policy 7 | 0.5 | 16 | 7 |
|
Subtotal | 54.5 | 972+2 weeks | |
|
Course Setting Table (2)
Course Type | Course or Activity Name | Minimum Credit |
General Studies Platform optional course | Courses offered include "Introduction to Art," "Film Appreciation," "Music Appreciation," "Fine Arts Appreciation," "Theatre Appreciation," "Dance Appreciation," "Calligraphy Appreciation," and "Opera Appreciation." Students must select one course, each worth 2 credits. | 2 |
Courses in philosophy, history, psychology, culture, language, literature, economics, management, law, natural sciences (science), engineering (technology), art, physical education, and entrepreneurship education. Students must earn credits from at least five of the above categories, totaling no less than 6 credits. | 8 |
Activities such as social surveys, production labor, volunteer services, technological inventions, and work-study programs, as well as professional competitions, academic activities, and qualification certifications. Credits are recognized according to the university's "Innovation and Quality Expansion Credit Recognition Methods." |
Subtotal | 10 |
Course Setting Table (3)
Course Type | Course Code | Course Name | Total Credits | Total Hours | Recommended Semester |
|
|
General Studies Platform Course | Compulsory Course | 2110010801 | Management | 3 | 48 | 1 |
|
2110020801 | Accounting | 3 | 48 | 1 |
|
2110060802 | Professional Introduction | 0.5 | 8 | 1 |
|
2110050860 | Economics | 4 | 64 | 2 |
|
2110060801 | Marketing | 3 | 48 | 2 |
|
2110010802 | Organizational Behavior | 2.5 | 40 | 2 |
|
2110000861 | Cognitive Internship | 0.5 | 0.5weeks | 2 |
|
2110060812 | Human Resource Management | 2.5 | 40 | 3 |
|
2110020804 | Financial Management | 3 | 48 | 3 |
|
2110060813 | Statistics | 2.5 | 40 | 3 |
|
2110060803 | Internet Marketing | 3 | 48 | 3 |
|
2110060814 | Strategic Management | 2 | 32 | 4 |
|
2110060804 | Consumer Behavior | 2.5 | 40 | 4 |
|
2110060805 | Cross-Cultural Business Communication and Negotiation | 3 | 48 | 4 |
|
2110060806 | Market Research and Forecasting | 3 | 48 | 4 |
|
2110060815 | Operations Management | 2.5 | 40 | 5 |
|
2110060807 | New Retail Marketing | 3 | 48 | 5 |
|
2110060808 | Economic Law | 3 | 48 | 5 |
|
2110060809 | International Marketing (Bilingual) | 2.5 | 40 | 5 |
|
2110060816 | Corporate Governance | 2 | 32 | 6 |
|
2110060810 | Advertising | 3 | 48 | 6 |
|
2110060811 | Big Data Marketing | 2.5 | 40 | 6 |
|
2110000862 | Enterprise Management Simulation Training | 1 | 1weeks | 6 |
|
2110000863 | Graduation Internship | 3 | 6weeks | 8 |
|
2110000864 | Graduation Design (Thesis) | 5 | 10weeks | 8 |
|
Subtotal | 65.5 | 896+17.5weeks | |
|
Course Setting Table (4)
Course Type | Course Code | Course Name | Total Credits | Total Hours | Recommended Semester |
Specialized Course | Elective Courses | Big Data Marketing Module | 2110000865 | Management | 1 | 1weeks | 3 |
2110030806 | Accounting | 3 | 48 | 4 |
2110060702 | Professional Introduction | 2.5 | 40 | 5 |
2110060703 | Economics | 2.5 | 40 | 5 |
2110030812 | Marketing | 2.5 | 40 | 6 |
2110060705 | Organizational Behavior | 2.5 | 40 | 7 |
2110060706 | Cognitive Internship | 2.5 | 40 | 7 |
Subtotal (Minimum Elective Credits/Hours) | 11.5 | 168+1 weeks | |
2110060707 | Sales Management | 2 | 32 | 4 |
2110060708 | Marketing Planning | 2 | 32 | 5 |
2110060709 | New Media Marketing | 2.5 | 40 | 5 |
2110060710 | Service Marketing and Customer Relationship Management | 2.5 | 40 | 5 |
2110060711 | Brand Marketing | 2.5 | 40 | 6 |
2110060712 | New Product Development and Management | 2.5 | 40 | 6 |
2110060713 | Omnichannel Marketing | 2.5 | 40 | 7 |
Subtotal (Minimum Elective Credits/Hours) | 11.5 | 184 | |
Professional Competence Expansion Module | 2110060714 | Fan Li Business Philosophy | 1 | 16 | 2 |
2110010726 | Logic And Critical Thinking | 2 | 32 | 3 |
2110000866 | Business Etiquette Training | 1 | 1 weeks | 6 |
2110060715 | Cross-Border E-commerce | 2 | 32 | 6 |
2110060716 | Securities Investment | 2 | 32 | 7 |
2110000867 | Marketing Frontier Topics Seminar | 0.5 | 0.5 weeks | 7 |
2110000868 | Graduation Thesis Writing Guidance | 0.5 | 0.5 weeks | 7 |
2110000869 | Professional Competency Enhancement Comprehensive Training | 4 | 8 weeks | 7 |
Subtotal (Minimum Elective Credits/Hours) | 7 | 16+10 weeks | |
Total (Minimum Elective Credits/Hours) | 30 | 368+11 weeks | |
