《The Panorama of Electronic Commerce》Syllabus

Course Number:           0305607010

Course Name:               The Panorama of Electronic Commerce

Instructors:                    Guo Yongqi

Required Text:              YAN Xu. Introduction to e-commerce[M]. Beijing: Aviation University Press, 2018

Course Description:     E-Commerce is an optional course for business administration majors. This course requires students to have a clear understanding of all aspects of e-commerce and the main technologies involved, as well as a grasp of the overall theoretical framework of e-commerce and the ability to accurately grasp the operating mechanisms and development law of e-commerce. The main content of the course includes: analysis of e-commerce business models, e-commerce support environment, online marketing and e-commerce logistics, mobile e-commerce and e-commerce law.

                                                                                                   Credits/Teaching Hours

Outline of UG CPC Topics Covered in this Course:       (2 credits/32 Teaching Hours)

Chapter 1 Overview of E-Commerce                         4 Teaching Hours

Section 1: The Origin and Development of E-commerce

    Section 2: Meaning of Electronic Commerce

    Section 3: Characteristics of E-commerce

Chapter 2 Application Models of E-commerce                12 Teaching Hours

Section 1 Concepts and Elements of E-Commerce Business Models

Section 2 B2B E-commerce

Section 3 B2C E-commerce

Section 4 C2C E-commerce

Section 5: Other E-Commerce Models

Chapter 3: Supporting Environment for E-Commerce                      4 Teaching Hours

    Section 1: E-commerce Network Environment

Section 2: E-Commerce Payment Environment

Section 3: Security Environment for E-Commerce

Chapter 4: Network Marketing                             4 Teaching Hours

         Section 1: The Concept and Characteristics of Network Marketing

Section 2: Methods of network marketing promotion

Section 3: Online Marketing Management

Chapter 5 E-commerce Logistics                                                       4 Teaching Hours

Section 1 The Concept and Main Links Of E-Commerce Logistics

Section 2 E-Commerce Logistics Solutions

Chapter 6: Legal Issues in Electronic Commerce                4 Teaching Hours

Section 1: Overview of E-Commerce Legislation

Section 2: Major Legal Issues in Electronic Commerce

Section 3: Current Status of China's E-Commerce Legal Environment     

Total (Teaching Hours)                                                                         32  

Summary of UG CPC Topics Covered in this Course:              (40 Teaching Hours)