《Strategic Management》Syllabus

Course Number:           2104608060 

Course Name:               Strategic Management

Instructors:                    Zhang Xurui

Required Text:       XU Fei. Strategic Management (5th ed. Beijing:Chinese University Press, 2022.

Course Description:      Strategic Management is a compulsory course for business administration students. Through the course study, students can understand the research scope, practical application and latest trends of strategic management, understand the frontier of discipline development, and stimulate students' interest in strategic management. Understand the basic content and strategic management process of strategic management, master the strategic basic analysis tools PESTEL, five forces analysis, value chain analysis, SWOT analysis, etc., and be able to use strategic analysis tools to analyze and evaluate the internal and external environment of the enterprise, formulate strategic types suitable for the growth and development of the enterprise, and promote the further improvement of management quality; Mastering the types, characteristics, implementation motivations, conditions of use, advantages and disadvantages, as well as risks and avoidance measures of corporate and business-level strategies, mergers and acquisitions strategies, internationalization strategies and other strategies can help enterprises choose and match strategies to gain competitive advantages, expand the scope of competition, and obtain excess profits.

                                                                                                   Credits/Teaching Hours

Outline of UG CPC Topics Covered in this Course:       (3 credits/48 Teaching Hours)

Chapter 1 Introduction to Strategic Management                              2 Teaching Hours

Section 1 The history and connotation of strategic management

Section 2 Strategic Managers and Strategic Management Models

Chapter 2 Core Values, Mission, Vision and Strategic Goals           4 Teaching Hours

Section 1 Core Values of Enterprises

Section 2: Business Ethics and Social Responsibility

Section 3 Mission, Vision and Strategic Goals

Chapter 3 Analysis of the external environment                                6 Teaching Hours

    Section 1 Overview of External Environment Analysis

Section 2 PESTEL Analysis

Section 3 Industry Life Cycle Model

Section 4 Porter's Five Forces Model

Section 5 Porter Diamond Model

Chapter 4 Analysis of the internal environment                                6 Teaching Hours

Section 1 Value Chain Analysis

Section 2: Resources and Capacity

Section 3: Core Competencies and Their Cultivation

Section 4 Internal Factors Wife Evaluation (IFE Good) Matrix

Chapter 5 Strategic Classification and Basic Strategies                    6 Teaching Hours

         Section 1 Overarching Strategy

Section 2: Competitive Strategy

Section 3 Functional-level strategies                                                

Chapter 6 Expansion Strategy                              6 Teaching Hours

Section 1 M&A Strategy

Section 2 Integration Strategy

Section 3: Diversification Strategies

Section 4 Globalization Strategy                                                       

Chapter 7 Development Strategy                                                       6 Teaching Hours

Section 1 E-Commerce Strategy

Section 2 Virtual Business Strategy

Section 3: Game Theory and Cooperation Strategies

Section 4 Strategic Alliances

Section 5 Industrial Clusters and Innovation Strategies

Section 6 Standardization Strategy

Chapter 8 Strategic Analysis and Selection                                       4 Teaching Hours

Section 1 Methods of Strategic Analysis

Section 2: Strategic Transformation and Digital Transformation Strategy

Section 3 Strategies for Large Enterprises

Section 4 Small and Medium-sized Enterprise Strategy

Section 5 Growth Path and Growth Mode Selection

Chapter 9 Strategy Implementation                                                   4 Teaching Hours

Section 1 The Process, Stages and Basic Principles of Strategy Implementation.

Section 2: Resource Allocation

Section 3 7S Model

Section 4 Strategy and Organization, Corporate Culture

Chapter 10 Strategy Implementation                                                 4 Teaching Hours

Section 1 Overview of Strategic Evaluation and Control

Section 2 Three Basic Activities of Strategic Evaluation and Control

Section 3 Effective Strategic Evaluation and Control

Section 4 Balanced Scorecard (BSC)

Section 5 Enterprise Process

Total (Teaching Hours)                                                                  48  

Summary of UG CPC Topics Covered in this Course:            (48Teaching Hours)